WOMEN OF COMMERCE 

Here are the facts

New York City has has roughly 359,000 women entrepreneurs who employ more than 190,000 people and generate about $50 billion annually in sales. 

Women of color (WOC) own more than half of the women-owned businesses in New York City, but generate less than a quarter of the total revenue.

Here's the breakdown:

  • Black women own 30% of women-owned businesses
  • Asian women own 12% of women-owned businesses
  • Latinx women own 8% of women-owned businesses*

According to a Women Entrepreneurs New York City (WE NYC) survey, securing customers seems especially challenging for Black and Latinx women entrepreneurs.  Seventy-seven percent of Black and Latinx women say finding customers is a major challenge (compared with 63 percent in the overall sample). This barrier also holds true for 70 percent of immigrant women, compared with 61 percent of U.S.-born women entrepreneurs.

Which brings us here: The purpose of this curated map of brick-and-mortar businesses owned by women of color is to encourage people to support women-owned businesses in New York City through patronage. This map is not intended to be an exhaustive listing of all businesses owned by women of color, but rather a glimpse of what the city has to offer.

 

*This group is most underrepresented relative to the overall population.

Reference: Unlocking the Power of Women Entrepreneurs in New York City