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about anuli

Anuli Akanegbu is a writer, scholar, and experienced strategist working at the intersection of digital culture and race.

Anuli is currently a PhD student in NYU’s cultural anthropology department where she investigates the power dynamics that Black Intrnet celebrities and social media content creators face while navigating the influencer economy. She earned her BA (summa cum laude) from Howard University’s School of Communications. View her full (web-friendly) CV here.

Before her academic career, Anuli worked in the marketing industry for six years. Her last role was as a Senior Strategic Brand Planner at Edelman, a global public relations agency, where she primarily worked on multinational brands across the beauty, personal care, food, and retail categories.

Anuli can be found on social media at @anuliwashere. She currently resides in Brooklyn, NY.

research areas of interest

Black Studies

Digital Culture

Influencer Economy

Internet Celebrity

Political Economy

Politics of Taste

Pop Culture

Power

Social Media

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a lil more personal

I am going to speak in the first-person here because you obviously came here to learn more about me. It is hard to craft about page that captures the fullness of a person’s humanity beyond job titles and professional experience. Who am I? What do I care about? These are the questions that we spend our lifetime trying to answer. One exercise I did in service of getting to learn more about who I am and how I am received by others was to ask a selection of people in my life to describe me as if they were describing me to a stranger. Their answers really affirmed things that I appreciate most about myself. They did a good job in speaking to multiple aspects of my personality. The responses are below. Enjoy learning even more About Anuli.

After a conversation with Anuli, you are as likely to feng shui your apartment as you are to investigate the latest case of cultural reappropriation. Anuli is a unique blend of truth teller, trend tracker, and feels-like-it’s-been-forever friend. You can count on her to show up for you, and to dish on the latest Netflix debut.
Old soul, young spirit.
Whip-smart, full of valuable insights. Strategic mind bringing us into the future. A connoisseur of culture.
An invaluable resource to all things pop/black culture. An encyclopedia of biz/marketing trends from a WOC lens (specifically black women). Practical advice giver on decorating, fashion, career, fruit selection and more.
The wittiest wife on erff.
Colorful outlook, wardrobe, and vibrant personality. Hunter-gatherer for today’s eclectic and colorful landscape of juicy information you didn’t know you needed.
Creative and hard working and driven.